BRM Business Case Examples
SKU:
$0.00
per item
This whitepaper contains examples of real-world scenarios that paved the way for the BRM role at three different companies.
This is a companion whitepaper to The Case for BRM: A Practical Framework for Your CEO Conversation. Use this document to guide your BRM Capabilities business case. Each of the following scenarios leverages field research to gain insight into each company’s challenges. This approach illuminates the roadblocks that negatively impact customer engagement, as well as the associated investments needed to overcome them. While the scenarios below do not cover all of the in-depth stages involved in building your case for BRM, they do highlight the essential aspects of field research and discovery—one of the most important skills a BRM must have in their toolbox.
This is a companion whitepaper to The Case for BRM: A Practical Framework for Your CEO Conversation. Use this document to guide your BRM Capabilities business case. Each of the following scenarios leverages field research to gain insight into each company’s challenges. This approach illuminates the roadblocks that negatively impact customer engagement, as well as the associated investments needed to overcome them. While the scenarios below do not cover all of the in-depth stages involved in building your case for BRM, they do highlight the essential aspects of field research and discovery—one of the most important skills a BRM must have in their toolbox.