The Business Case for BRM
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Getting your company’s BRM Capability off the ground takes planning, patience and perseverance. Successful BRM programs are game-changing for companies that get it right. Planning and preparation are essential to getting your program off to the right start. Get comfortable with the notion that you will be playing a salesperson role as you embark on this journey. Be prepared for resistance, disinterest, and competing priorities from around the company. Don’t be afraid to engage the services of a BRM mentor or consultant. With or without external help, the following article will get you started building your case from the ground up.
This whitepaper outlines four concepts that help you prepare your case, plan your pitch, frame your message, and sell your vision.
This whitepaper outlines four concepts that help you prepare your case, plan your pitch, frame your message, and sell your vision.